Mercia Watches

The Oyster Perpetual Daytona 24 is one of those elite watches that sit at the very pinnacle of the craft, and buy and sell at prices to match. A true investment for the collector, it speaks volumes about the owner and how serious he or she is about their timepiece.

 

It’s a beautiful watch, which Rolex describe as “the iconic benchmark for those with a passion for driving, high performance and fine engineering”.

 

Originally introduced in 1963, the Cosmograph Daytona was intended to meet the needs of professional racing drivers. The piece was designed with an extremely accurate chronograph and bezel combination which allows drivers to measure average speeds up to 400 miles per hour.

 

With its three central counters, it has a busy dial, and its complexity is one of the main reasons Rolex owners are drawn to it. Not a huge success to start with, it was when Paul Newman wore one during the promotion of one of his films and while working as a race driver that interest took off and it received the attention it deserved. Now it’s a standard time piece associated with motor-racing, and it’s a ‘must have’ item for the true petrol-head.

 

On the market for over fifty years now, the Daytona 24 is regarded as an iconic piece, and is always in demand, meaning prices are always relatively high.

 

Such quality, accuracy and complexity do not come cheap, and the very best Daytona watches can sell for well over £10,000. Very rare examples can fetch six-figure sums.

 

Do you have an Oyster Perpetual Daytona 24 to sell, or do you merely want yours valued for insurance purposes? Speak to us at Mercia Coins, and our years of experience in dealing with Rolex watches means you will always get an accurate, knowledgeable quote.

 

If you’re looking for a Daytona 24 watch, Mercia Coins can help you, offering good quality examples at extremely competitive prices. We’ve extensive experience of all things Rolex, and you can be sure of an honest and fairly-priced deal. Contact us by phone or email, or visit our shop in Coventry.